What Should a B2B Founder Actually Post?

Not that

Not the sunrise photo with a lesson about grit. Not "we're thrilled to announce". Not a carousel of tips anyone could have written. Buyers scroll past all of it.

Five kinds of posts that build trust

1. The decision you made, and why. "We stopped offering X. Here's what it was costing us." Buyers learn how you think, which is what they're really evaluating.

2. The teardown. Take a common approach in your industry and explain, kindly but clearly, where it goes wrong. It shows expertise without sounding like a sales pitch.

3. The opinion with a reason. Say something your peers might disagree with, then back it up. Fence-sitting is forgettable.

4. How it actually works. Show the process behind your work: the checklist, the steps, the bit nobody sees. It makes your price feel earned before anyone sees it.

5. The answer to a buyer's question. Write down the questions you hear on sales calls, then answer one per post. These are the posts that get forwarded.

A simple mix

Over a month, aim for a bit of everything, weighted towards answers and teardowns. They do the most work with buyers.

Two tests before you hit post

• Would a buyer learn something, or just learn that you're busy?
• Could anyone else in your industry have written it? If yes, add the detail only you know.

Where we come in

We turn what you know into posts like these, every week, in your own words. Get 50 free leads to see who you should be writing for.