MK
Maya K. · 1stFounder & CEO · 2d
We lost a deal last quarter to a competitor with a worse product. The buyer knew their team’s thinking for a year. They met ours in the demo. That gap is the whole game now.
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Done-for-you LinkedIn for B2B founders & teams
Being the bestisn't your problem.Being seen is.
Your buyers are on LinkedIn every day, deciding who to trust. Somehow, your name never comes up. That's the only problem we solve.
The problemYou've lost deals to worse competitors.
You've lost deals to worse competitors.
Because buyers knew them, not you.
How good you are
How visible you are to buyers
← this gap is where your deals go to die
With the lab running
Expertise doesn't win deals. Known expertise wins deals. We close the distance between the two.
What we do
We run your LinkedIn. All of it.
Strategy, voice-matched posts, and buyer-side engagement, for you and your team. Here's the effect, live.
DR
Daniel R. · 1stHead of Delivery · 5h
Client asked why our rollouts don’t slip. Wrote up the checklist we actually use. No gate-keeping, the trust is worth more than the secret.
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AS
Aisha S. · 1stTechnical Lead · 1d
Unpopular take from the person who builds it: your RFP scoring is measuring the wrong risk. Thread on what actually predicts a failed implementation.
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The Breakout MethodThe road to becoming the
The road to becoming the
top 1% of voices in your industry.
Four stages, one direction. Here is exactly how it compounds.
1
Weeks 1–2Clarity
Voice capture, positioning, ICP, pillars. Every voice gets an identity before anything ships.
2
Months 1–2Consistency
The cadence engine. Posts ship weekly from every profile. No burst-and-bust, no waiting for inspiration.
3
Months 2–4Conversations
Targeted comments, threads that earn replies, DMs answered. Content built to be talked with, not clapped at.
4
Months 4+Credibility
The compound phase. Cited, invited, shortlisted. Your people become the top 1% of voices in the niche.
Why nowYour next deal is being decided
Your next deal is being decided
by people you will never meet.
71%
of the people who decide your deal never talk to your sales team.
They decide in meetings you're not in. Your content is the only one of you in the room.
Edelman–LinkedIn B2B Thought Leadership Impact Report, 2025 ↗95%
of them become more receptive to you once you show up with strong thinking.
The window
The research is ahead of the market. Most companies haven't moved yet. That's not a risk, that's your opportunity.
Only 31% of companies have moved. Someone in your niche is about to become the default. Be them.
The second audience
Buyers now ask AI who's best. LinkedIn is one of the most-cited sources in the answer.
Every post has two readers: the human who forwards it, and the AI that cites it. Silence is invisible to both.
Every number is cited. That's the same bar we hold your content to.
See where you standThe founder plans
One voice first? Smart.
Every plan runs on 45 minutes per person, per week from you. Everything else is on us.
Launchpad
For founders ready to get visible
$1,399/ mo
Fixed monthly. 3-month minimum.
- Profile audit
- Brand identity kit
- 6 posts per month
- Custom graphics and design on every post
- 2 carousels included
- 30 curated comments per month
- Monthly analytics report
- Monthly strategy call
Momentum
For leaders scaling their reach
$3,499/ mo
Fixed monthly. 3-month minimum.
- Profile audit
- 16 posts per month (4x / week)
- 8 carousels with brand identity
- 100 curated comments (25 / week)
- Profile management (DMs and more)
- Monthly analytics report
- Competitor insights
- Bi-weekly strategy calls
Empire
For executives building legacies
$5,500/ mo
Fixed monthly. 3-month minimum.
- 25 posts per month
- 12 carousels included
- 4 thought-leadership articles (Medium / Substack)
- 200 curated comments (50 / week)
- Weekly calls plus on-demand content team
- Monthly analytics + competitor insights
- Dedicated personal brand manager
Not sure which fits? Take the 60-second quiz and we will point you to the right one.
The team programOne voice gets you seen.
One voice gets you seen.
A team gets you chosen.
Your buyer isn't one person. It's a committee, and every seat vets a different member of your team. Their CTO wants to hear from yours. One founder can't be all of them. A coordinated team is.
Company page0.4% reach
A lobby nobody visits.One founder posting~8x the page
Real reach, one seat at the table. Where most agencies stop.Your coordinated teamEvery seat covered
Each voice on the seat that vets them. The room knows you before the call.Every voice, captured
A distinct voice per person. Nothing reads the same.
Zero topic overlap
Each person owns a lane your buyers care about.
One scoreboard
Conversations, ICP views and meetings, in one report.
Cadence that outlasts you
Weekly shipping that survives your busiest month.
Custom-scoped to your team.Take the 60-second quiz and our team gets back to you within two business days.
Scope my team programOur guaranteeWe won't promise you leads.
We won't promise you leads.
We'll promise you these.
Nobody honest can guarantee leads. So we guarantee the four things that actually produce them, and put every one in your contract.
It sounds like you
We revise every draft until you would say it out loud yourself, at no extra charge.
It ships every week
We hit the agreed cadence, or we credit you. (Delays on your side do not count.)
No mystery content
Every post has a visible reason behind it: your positioning, your pillar, your purpose.
Wrong fit? You hear it first
If we are not right for you, we say so on day one, not six months into a retainer.
FAQ
You're probably wondering...
Still unsure if this fits? The 60-second quiz is the fastest way to find out.
Start the quizStrategy and positioning, voice-matched posts written for each profile, custom graphics and carousels, prepared buyer-side comments and conversation prompts, and a monthly analytics readout. You approve, post, and take the calls that follow.
No. We do the strategic prep and hand you weekly comment ideas, conversation angles, and response prompts aimed at your buyers. You post them from your own account, where they carry real weight. We prepare. You execute. That is deliberate, not a limitation.
We run a structured voice and positioning capture for every profile before writing anything. We learn your opinions, your phrasing, and your point of view, then draft and revise until it sounds like you. The voice-match guarantee means we keep refining until you would say it out loud.
No, and you should be wary of anyone who does. LinkedIn is a multi-touch trust channel, not direct response. We guarantee delivery rigor, strategic quality, voice match, and consistent cadence. The pipeline upside follows from doing those well over months.
Roughly 30 to 45 minutes per profile per week: a short input or voice session, quick approvals, and the native engagement we prep for you. We carry the heavy production so your team can stay focused on the business.
Team programs are scoped separately because the right shape depends on the number of active profiles, team members included, content volume, workflow complexity, and how much strategy support you want. The founder plans are fixed price. Multi-profile programs are custom.
Founder-led content was the 2024 playbook, and it works right up until the founder gets busy and the pipeline goes quiet. Buyers now vet the people who will actually deliver: the technical lead, the delivery lead, the commercial team. Content from employee profiles reaches roughly 5x further than company pages, and employees are trusted about three times more than CEOs as spokespeople. One voice is a start. A visible team is a moat.
That is the point. The 2025 Edelman-LinkedIn research shows 95% of hidden buyers become more receptive to vendors with strong thought leadership, yet only around a third of companies run any formal program. The buying behavior is years ahead of the adoption. In every niche, the first credible team collects the trust. Being early is the advantage, not the risk.
We use AI for research and speed in the background. We never ship AI-generated final drafts. Every published piece is written by a human who has captured your voice. If it does not sound like you, it does not go out.
Most attempts fail on consistency, not on the channel. A few motivated weeks, then silence. We run it as an operation that publishes every week regardless of how busy you are, which is the only condition under which LinkedIn actually compounds.
The 60-second diagnosis
Let's find your fit..
Under 10 seconds. We match you to the right program, and if it's a fit, our team will personally get back to you.
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