How Your Posts Can Sound Like You When Someone Else Typed Them

Why ghostwritten posts sound ghostwritten

You can usually spot them. The opinions have been sanded down, the phrasing is generic, and every sentence sounds like it could have come from anyone. That's because the writer skipped the most important part of the job: listening.

How we capture a voice

1. A long first conversation. We ask what you believe that others in your industry don't, what annoys you about the way things are done, and which stories you tell again and again. We record it.
2. Your words, written down. We keep a list of the phrases you actually use, and another of the ones you'd never use. If you'd never say "leverage", it never appears.
3. First drafts, then heavy edits. Early drafts get marked up. Every edit teaches us something, and by the third week the edits get much smaller.
4. Ideas from your week. Voice notes, Slack messages, a comment you made on a call. The best posts start from something you actually said.
5. One simple rule. If you wouldn't say it out loud, it doesn't go out.

Teams need more than one voice

When several people post, the risk is that they all start sounding the same, which tells readers nobody wrote anything. Each person gets their own capture, their own phrase list and their own topics. Nothing should read like a colleague in a different shirt.

Where AI fits

We use it for research and speed in the background. Every post is still written, reviewed and approved by people who know how you talk. That's the part you're paying for.

Where we come in

Voice capture is the first thing we do in every program. Take the 60-second quiz to see which one fits you.