No. 13Two ways to get it wrong
The mandate. Everyone must repost the company announcement by Friday. Feeds fill with identical posts, and buyers learn to ignore all of them.
The free-for-all. "Post whatever you like!" Three people post twice, then everyone stops.
There's a middle way, and it takes about 90 days.
Days 1 to 14: volunteers and voices
Pick the founder plus two or three people who actually want to do it. Talk to each one to learn how they think and talk. Rebuild their profiles so buyers can tell who they help.
Days 15 to 30: lanes
Give each person a topic nobody else covers. Founder: where the market is going. Technical lead: how it really works. Delivery: why projects land on time. When buyers forward your posts internally, each colleague finds the voice that answers their worry.
Days 31 to 90: rhythm
Two posts per person per week, collected over Slack rather than in meetings so it never feels like homework. Each person approves their own posts in minutes. Comments go out on posts their buyers read.
Day 90: look at what happened
Share one honest report with everyone: conversations with buyers, profile views from target companies and meetings where someone mentioned a post. Celebrate the wins out loud.
After that: let it spread
When colleagues see the messages coming in, they'll ask to join. Add them one at a time, each with their own voice and topic. No mandate needed.
Where we come in
This is our Team LinkedIn rollout, done for you. Take the 60-second quiz to see whether it fits.
No. 16
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No. 09