No. 12The quiet background check
Between the first email and the first meeting, most buyers look you up. They land on your LinkedIn profile, give it about as long as you'd give a menu outside a restaurant, and decide how seriously to take the call.
Most founder profiles read like a CV. The buyer isn't hiring you; they're deciding whether to trust you with a problem.
Section by section
Photo and banner. A clear, recent photo where you look like someone people would enjoy a meeting with. Use the banner to say what you do in a few words, not to show a city skyline.
Headline. Not "Founder & CEO at Company". Say who you help and with what. "Helping mid-size logistics firms cut delivery delays" beats any job title.
About. The first two lines show before "see more", so make them count. Then: the problem you solve, how you solve it, a little proof, and how to get in touch. Write it to the buyer, not to a recruiter.
Featured. Pin three posts that answer the questions buyers ask most often. It's the closest thing LinkedIn has to a shop window.
Experience. Describe what clients got, not the duties you had.
Activity. If your last post is from two years ago, that says something too.
The ten-second test
Read your profile as a stranger with a problem. Within ten seconds, can you tell who this person helps and why you'd want to talk to them? If not, start with the headline. It's the biggest change for the least effort.
Where we come in
A profile rebuild is part of every program we run. Get 50 free leads and you'll see exactly who your profile needs to speak to.
No. 15
No. 05
No. 04