LinkedIn Gurus Aren't Real. Here's What Is.

The Guru Problem

Scroll LinkedIn for 5 minutes and you'll find someone promising to teach you the "secret formula" for viral posts. Hook + story + CTA. Engagement pods. Posting at 8:47 AM on Tuesdays.

It's mostly nonsense.

What Actually Works

After working with 50+ founders, we've learned that success on LinkedIn comes from something much simpler and much harder:

Being genuinely interesting.

That means:

The Format Doesn't Matter

We've seen single-line posts outperform 20-image carousels. We've seen long-form essays beat punchy listicles. The format is almost irrelevant compared to whether you're actually saying something worth reading.

The Real "Secret"

The founders who win on LinkedIn are the ones who'd be interesting to talk to at a dinner party. No hacks, no tricks, no "engagement bait."

Just genuine insight, delivered consistently, in your authentic voice.

That's what we help you do.