A $500 Ghostwriter Isn't a Cheaper Version of the Same Thing

Comparing a part to a whole

"Why would I pay more when a freelancer will write my posts for $500 a month?" It's a fair question with a simple answer: you'd be comparing one part of a car to the whole car.

A ghostwriter sells words. Words are useful. But on their own, they rarely bring in business.

What actually gets results

Posts that turn into pipeline need a few things working together:

• A clear position, so every post argues for the same thing.
• Voice capture, so it sounds like you and not like a template.
• A rhythm that survives busy months, because the weeks you're busiest are exactly when posting stops.
• Comments and replies aimed at buyers, because that's where conversations start.
• A report on what's working, counted in conversations and meetings rather than likes.
• Someone adjusting the plan as you learn what lands.

Writing is one item on that list. It's an important one, but it's one of six.

When a freelancer is the right call

If you already have a sharp position, a reliable habit and time to handle comments yourself, a good freelance writer can be all you need. Plenty of people do well that way.

Questions to ask anyone you hire

1. How will you learn how I talk?
2. What happens in the weeks I'm too busy to reply to you?
3. Who handles comments and conversations?
4. What will you report on, and how often?
5. What changes if the posts aren't working?

If the answers are vague, you're buying words.

Where we come in

We run the whole system, not just the writing. Take the 60-second quiz to see which program fits.