No. 19You don't have to become a creator
No dancing, no daily selfies, no 12-part threads about your morning routine. A LinkedIn plan for a busy founder fits on one page and takes about an hour a week.
1. One sentence
Who you help, with what, and how. Write it before anything else. Every post should support it.
2. Three topics
Pick three subjects you know better than most and your buyers care about. For example: how projects in your industry go wrong, what good looks like, and what you've learned running your own company. Three is enough to stay interesting without becoming scattered.
3. A pace you can keep
Two posts a week works for most founders. Decide the days, put them in your calendar and protect them like meetings.
4. An hour a week
- 15 minutes: jot down ideas from your week. Voice notes count.
- 30 minutes: write or review the posts.
- 15 minutes: reply to comments and leave a few on posts your buyers read.
5. One number
Ignore likes. Each month, count conversations with the kind of people you sell to. If that number grows, the plan is working.
What to do when you're busy
Keep a few finished posts in reserve for the weeks everything goes wrong. They always do.
Where we come in
If even an hour a week is too much, we'll do most of it for you, in your voice. Take the 60-second quiz to see which program fits.
No. 21
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No. 25