No. 14Where the real conversations are
Posts make you findable. Comments make you known. A thoughtful comment on the right post puts you in front of a buyer who's never heard of you, in a setting where you're adding to the conversation instead of interrupting it.
Picking the right posts
Not every post is worth your time. Aim for:
- Posts your buyers write, or the ones they visibly engage with.
- Respected voices in your industry, where your buyers read the comments.
- Early posts, within the first hour or two, when comments get seen most.
A short list of 20 to 30 people to follow closely beats scrolling the feed at random.
What a good comment looks like
- Adds something. A detail, a counterpoint or a quick example from your own work.
- Stands on its own. Someone reading only your comment should learn something.
- Isn't a pitch. Nobody wants a sales message in the comments.
"Great post!" doesn't count. If you wouldn't say it out loud to the author, don't type it.
Turning comments into conversations
- When someone replies to your comment, reply properly.
- If the exchange is good, connect with a short note that mentions it.
- When there's a natural reason, take it to a message. Mention the thread, not your product.
How much time it takes
About 20 minutes, a few times a week. That's enough to become a familiar name to the people who matter.
Where we come in
Every week we send clients comment ideas aimed at their buyers, ready to post from their own account. Get 50 free leads to see whose posts you should be commenting on.
No. 27
No. 17
No. 07