No. 11A good problem to have
Several of your people already post. That's rarer than you'd think, so well done. Now for the catch: three people writing about the same industry trend in the same week, and nobody writing about the thing your buyers actually worry about.
More voices only help if they're pointing the same way.
Coordination, not more effort
- Agree one point of view. A single page setting out what your company believes about its market. Everyone argues it from their own seat.
- Give everyone a lane. Founder: where the market is going. Technical lead: how things really work. Delivery: why projects land on time. Commercial: what buyers are asking about right now.
- Share one honest report. Monthly and visible to everyone: conversations with buyers, profile views from target companies, meetings where someone mentions a post.
- Spread habits, not voices. Your strongest writer's routine is worth copying. Their tone of voice isn't.
Why it's worth the fuss
A buying committee isn't one person. Each member has a different worry, and a team with clear lanes can answer all of them at once. When the champion forwards your posts internally, each colleague finds the one written for them.
A quick check
Look at the last month of posts from your team. If you could swap the names around and nobody would notice, the lanes aren't clear enough yet.
Where we come in
Coordinating a team of voices is what our Team LinkedIn and GTM programs are built for. Take the 60-second quiz to see which one fits.
No. 16
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No. 09