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'Founder-Led Content Doesn't Work'? You're Doing It Wrong.

Jan 10, 2026

The Skeptic's Take

"I tried posting on LinkedIn. Got 12 likes. Complete waste of time."

We hear this constantly. And usually, the founder is right—it WAS a waste of time. But not because founder-led content doesn't work. Because of how they approached it.

Why 90% of Founder Content Fails

1. Inconsistency

You posted 3 times, got discouraged, and stopped. The algorithm needs consistency to know you exist.

2. Corporate voice

Your posts read like press releases. No one wants to engage with a company—they want to engage with a person.

3. No point of view

You're sharing "tips" everyone already knows. There's nothing to agree or disagree with.

4. Copying what works for others

What works for a productivity influencer won't work for a B2B SaaS founder. Context matters.

The Fix

The 10% who succeed share these traits:

  • They post at least 3x per week, regardless of engagement
  • They sound like themselves, not like LinkedIn
  • They have strong opinions and aren't afraid of disagreement
  • They create content their specific audience cares about

    • The Breakout Labs Advantage

    We help founders skip the painful learning curve. We capture your voice, understand your audience, and create content that actually resonates—from day one.

    Ready to do it right? [Apply here](#waitlist).